BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	101 190	-3.0%	2.7%	-0.3	25 758 594	-5.4%	3.1%	-0.4	8.4%
MoM	412 232	-20.9%	2.7%	-0.1	112 037 618	-20.3%	3.4%	-0.1	-18.0%
YTD	1 191 172	-68.8%	2.8%	-3.3	319 536 856	-57.0%	3.4%	-2.5	-31.7%
MAT	7 215 286	-52.3%	3.9%	-2.7	1 596 602 044	-40.9%	4.0%	-2.1	-18.7%
DEXALGIN
WoW	18 116	19.0%	0.3%	0	9 547 889	18.4%	1.1%	0	14.8%
MoM	60 185	-30.1%	0.3%	-0.1	33 026 896	-27.6%	1.1%	-0.3	-12.8%
YTD	187 940	-65.7%	0.4%	-0.4	100 853 956	-54.2%	1.2%	-0.9	-25.4%
MAT	1 225 604	-39.3%	0.5%	-0.2	567 399 380	-27.4%	1.5%	-0.5	-12.7%
ESPUMISAN (ADULTS)
WoW	63 529	21.3%	40.8%	-1.3	39 541 400	19.3%	50.3%	-1	25.1%
MoM	202 093	-11.2%	38.5%	-1	128 123 690	-13.1%	48.2%	-2.3	-8.8%
YTD	577 187	-59.0%	39.5%	-21	368 577 477	-46.9%	49.6%	-17.1	-37.2%
MAT	3 452 483	-37.5%	48.1%	-15.7	1 883 085 000	-27.9%	54.6%	-14.4	-17.1%
ESPUMISAN BABY
WoW	22 566	10.1%	29.7%	1	17 329 175	9.0%	46.2%	1	6.4%
MoM	80 707	-9.9%	29.3%	-0.3	63 130 353	-9.6%	46.6%	-0.1	-8.9%
YTD	225 524	-44.5%	29.4%	-10.4	175 717 237	-27.8%	46.4%	-7.7	-24.8%
MAT	1 245 016	-25.7%	34.5%	-6.2	837 799 842	-15.3%	48.5%	-6.7	-12.4%
FASTUM
WoW	15 789	13.9%	0.8%	0	9 482 541	13.6%	2.1%	-0.1	19.8%
MoM	53 314	-21.9%	0.8%	-0.1	32 316 268	-23.0%	2.2%	-0.4	-9.2%
YTD	159 435	-51.3%	0.9%	-0.6	97 103 549	-39.3%	2.3%	-0.7	-18.5%
MAT	872 542	-36.9%	1.0%	-0.5	483 437 310	-25.7%	2.3%	-0.7	-6.5%
IODOMARIN
WoW	84 912	23.9%	23.7%	0.9	15 687 818	21.9%	9.9%	0.6	19.3%
MoM	263 479	2.2%	22.3%	1.5	49 430 699	3.6%	9.0%	1	-4.5%
YTD	719 400	-17.1%	22.0%	1.2	134 104 656	-19.4%	8.8%	-0.2	-21.5%
MAT	3 144 759	-8.2%	20.8%	-0.4	607 635 557	-5.7%	9.0%	-0.4	-6.5%
LIOTON
WoW	18 388	21.7%	1.6%	0	23 305 660	21.7%	4.0%	0	21.6%
MoM	65 231	8.9%	1.8%	0.2	81 963 965	10.6%	4.7%	0.7	-5.6%
YTD	167 485	-55.6%	1.6%	-1	210 024 929	-41.8%	4.3%	-1.1	-27.7%
MAT	1 041 910	-40.8%	2.0%	-0.8	1 156 763 151	-23.8%	4.4%	-1.3	-15.7%
MEZYM
WoW	236 762	10.2%	18.1%	-1.6	37 797 962	11.7%	12.8%	-0.6	20.0%
MoM	800 140	-20.3%	19.4%	-0.2	126 219 061	-19.0%	13.0%	-0.4	-19.5%
YTD	2 364 240	-60.6%	19.3%	-11.8	371 278 883	-58.9%	13.1%	-9.3	-36.4%
MAT	13 718 553	-38.8%	22.4%	-7.6	2 112 068 919	-34.1%	15.8%	-6.4	-17.9%
MIG 400
WoW	133 316	21.2%	2.5%	0.1	15 623 973	21.6%	1.8%	0.1	14.8%
MoM	394 153	-20.0%	2.1%	-0.2	46 693 631	-25.9%	1.6%	-0.3	-12.8%
YTD	1 189 145	-49.1%	2.3%	-1.1	144 627 104	-46.4%	1.8%	-0.9	-25.4%
MAT	7 251 052	-31.3%	3.0%	-0.8	868 768 573	-27.4%	2.2%	-0.8	-12.7%
PROSTAMOL
WoW	24 169	17.1%	13.0%	0	36 314 700	17.5%	14.5%	0	17.3%
MoM	80 544	-12.7%	12.9%	-0.9	122 384 313	-11.5%	14.6%	-1	-6.3%
YTD	230 107	-57.2%	13.3%	-9.6	347 024 342	-53.2%	14.9%	-9.4	-26.3%
MAT	1 239 131	-43.0%	15.7%	-8.5	1 770 132 936	-37.2%	16.8%	-9.1	-12.2%
RESPERO MYRTOL
WoW	23 538	10.1%	6.7%	-0.2	13 204 734	8.6%	7.6%	-0.4	13.1%
MoM	94 189	-9.2%	7.0%	-0.2	54 780 622	-6.8%	8.4%	-0.1	-6.3%
YTD	255 546	-43.4%	7.0%	-3.1	146 376 852	-28.5%	8.3%	-1.6	-18.9%
MAT	1 105 629	-2.5%	7.5%	0.3	565 238 287	9.1%	8.0%	0.7	-5.9%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	1 191 172	-68.8%	2.8%	-3.3	319 536 856	-57.0%	3.4%	-2.5	-31.7%
DEXALGIN	187 940	-65.7%	0.4%	-0.4	100 853 956	-54.2%	1.2%	-0.9	-25.4%
ESPUMISAN (ADULTS)	577 187	-59.0%	39.5%	-21	368 577 477	-46.9%	49.6%	-17.1	-37.2%
ESPUMISAN BABY	225 524	-44.5%	29.4%	-10.4	175 717 237	-27.8%	46.4%	-7.7	-24.8%
FASTUM	159 435	-51.3%	0.9%	-0.6	97 103 549	-39.3%	2.3%	-0.7	-18.5%
IODOMARIN	719 400	-17.1%	22.0%	1.2	134 104 656	-19.4%	8.8%	-0.2	-21.5%
LIOTON	167 485	-55.6%	1.6%	-1	210 024 929	-41.8%	4.3%	-1.1	-27.7%
MEZYM	2 364 240	-60.6%	19.3%	-11.8	371 278 883	-58.9%	13.1%	-9.3	-36.4%
MIG 400	1 189 145	-49.1%	2.3%	-1.1	144 627 104	-46.4%	1.8%	-0.9	-25.4%
PROSTAMOL	230 107	-57.2%	13.3%	-9.6	347 024 342	-53.2%	14.9%	-9.4	-26.3%
RESPERO MYRTOL	255 546	-43.4%	7.0%	-3.1	146 376 852	-28.5%	8.3%	-1.6	-18.9%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	7 215 286	-52.3%	3.9%	-2.7	1 596 602 044	-40.9%	4.0%	-2.1	-18.7%
DEXALGIN	1 225 604	-39.3%	0.5%	-0.2	567 399 380	-27.4%	1.5%	-0.5	-12.7%
ESPUMISAN (ADULTS)	3 452 483	-37.5%	48.1%	-15.7	1 883 085 000	-27.9%	54.6%	-14.4	-17.1%
ESPUMISAN BABY	1 245 016	-25.7%	34.5%	-6.2	837 799 842	-15.3%	48.5%	-6.7	-12.4%
FASTUM	872 542	-36.9%	1.0%	-0.5	483 437 310	-25.7%	2.3%	-0.7	-6.5%
IODOMARIN	3 144 759	-8.2%	20.8%	-0.4	607 635 557	-5.7%	9.0%	-0.4	-6.5%
LIOTON	1 041 910	-40.8%	2.0%	-0.8	1 156 763 151	-23.8%	4.4%	-1.3	-15.7%
MEZYM	13 718 553	-38.8%	22.4%	-7.6	2 112 068 919	-34.1%	15.8%	-6.4	-17.9%
MIG 400	7 251 052	-31.3%	3.0%	-0.8	868 768 573	-27.4%	2.2%	-0.8	-12.7%
PROSTAMOL	1 239 131	-43.0%	15.7%	-8.5	1 770 132 936	-37.2%	16.8%	-9.1	-12.2%
RESPERO MYRTOL	1 105 629	-2.5%	7.5%	0.3	565 238 287	9.1%	8.0%	0.7	-5.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	101 190	-3.0%	2.7%	-0.3	25 758 594	-5.4%	3.1%	-0.4	8.4%
DEXALGIN	18 116	19.0%	0.3%	0	9 547 889	18.4%	1.1%	0	14.8%
ESPUMISAN (ADULTS)	63 529	21.3%	40.8%	-1.3	39 541 400	19.3%	50.3%	-1	25.1%
ESPUMISAN BABY	22 566	10.1%	29.7%	1	17 329 175	9.0%	46.2%	1	6.4%
FASTUM	15 789	13.9%	0.8%	0	9 482 541	13.6%	2.1%	-0.1	19.8%
IODOMARIN	84 912	23.9%	23.7%	0.9	15 687 818	21.9%	9.9%	0.6	19.3%
LIOTON	18 388	21.7%	1.6%	0	23 305 660	21.7%	4.0%	0	21.6%
MEZYM	236 762	10.2%	18.1%	-1.6	37 797 962	11.7%	12.8%	-0.6	20.0%
MIG 400	133 316	21.2%	2.5%	0.1	15 623 973	21.6%	1.8%	0.1	14.8%
PROSTAMOL	24 169	17.1%	13.0%	0	36 314 700	17.5%	14.5%	0	17.3%
RESPERO MYRTOL	23 538	10.1%	6.7%	-0.2	13 204 734	8.6%	7.6%	-0.4	13.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	412 232	-20.9%	2.7%	-0.1	112 037 618	-20.3%	3.4%	-0.1	-18.0%
DEXALGIN	60 185	-30.1%	0.3%	-0.1	33 026 896	-27.6%	1.1%	-0.3	-12.8%
ESPUMISAN (ADULTS)	202 093	-11.2%	38.5%	-1	128 123 690	-13.1%	48.2%	-2.3	-8.8%
ESPUMISAN BABY	80 707	-9.9%	29.3%	-0.3	63 130 353	-9.6%	46.6%	-0.1	-8.9%
FASTUM	53 314	-21.9%	0.8%	-0.1	32 316 268	-23.0%	2.2%	-0.4	-9.2%
IODOMARIN	263 479	2.2%	22.3%	1.5	49 430 699	3.6%	9.0%	1	-4.5%
LIOTON	65 231	8.9%	1.8%	0.2	81 963 965	10.6%	4.7%	0.7	-5.6%
MEZYM	800 140	-20.3%	19.4%	-0.2	126 219 061	-19.0%	13.0%	-0.4	-19.5%
MIG 400	394 153	-20.0%	2.1%	-0.2	46 693 631	-25.9%	1.6%	-0.3	-12.8%
PROSTAMOL	80 544	-12.7%	12.9%	-0.9	122 384 313	-11.5%	14.6%	-1	-6.3%
RESPERO MYRTOL	94 189	-9.2%	7.0%	-0.2	54 780 622	-6.8%	8.4%	-0.1	-6.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN (ADULTS)

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN BABY

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

MS VALUE (weekly)

FASTUM-GEL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

MS VALUE (weekly)

LIOTON 1000

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

MS VALUE (weekly)

MEZYM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

MS VALUE (weekly)

DEXALGIN 25

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

MS VALUE (weekly)

MIG 400

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

MS VALUE (weekly)

PROSTAMOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

MS VALUE (weekly)

IODOMARIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

MS VALUE (weekly)

RESPERO MYRTOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца