Update: 28.03.2023

Last week: 11 week 2023 (13.03.2023 - 19.03.2023)

Last full month: February 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 101 190 -3.0% 2.7% -0.3 25 758 594 -5.4% 3.1% -0.4 8.4%
MoM 412 232 -20.9% 2.7% -0.1 112 037 618 -20.3% 3.4% -0.1 -18.0%
YTD 1 191 172 -68.8% 2.8% -3.3 319 536 856 -57.0% 3.4% -2.5 -31.7%
MAT 7 215 286 -52.3% 3.9% -2.7 1 596 602 044 -40.9% 4.0% -2.1 -18.7%
DEXALGIN
WoW 18 116 19.0% 0.3% 0 9 547 889 18.4% 1.1% 0 14.8%
MoM 60 185 -30.1% 0.3% -0.1 33 026 896 -27.6% 1.1% -0.3 -12.8%
YTD 187 940 -65.7% 0.4% -0.4 100 853 956 -54.2% 1.2% -0.9 -25.4%
MAT 1 225 604 -39.3% 0.5% -0.2 567 399 380 -27.4% 1.5% -0.5 -12.7%
ESPUMISAN (ADULTS)
WoW 63 529 21.3% 40.8% -1.3 39 541 400 19.3% 50.3% -1 25.1%
MoM 202 093 -11.2% 38.5% -1 128 123 690 -13.1% 48.2% -2.3 -8.8%
YTD 577 187 -59.0% 39.5% -21 368 577 477 -46.9% 49.6% -17.1 -37.2%
MAT 3 452 483 -37.5% 48.1% -15.7 1 883 085 000 -27.9% 54.6% -14.4 -17.1%
ESPUMISAN BABY
WoW 22 566 10.1% 29.7% 1 17 329 175 9.0% 46.2% 1 6.4%
MoM 80 707 -9.9% 29.3% -0.3 63 130 353 -9.6% 46.6% -0.1 -8.9%
YTD 225 524 -44.5% 29.4% -10.4 175 717 237 -27.8% 46.4% -7.7 -24.8%
MAT 1 245 016 -25.7% 34.5% -6.2 837 799 842 -15.3% 48.5% -6.7 -12.4%
FASTUM
WoW 15 789 13.9% 0.8% 0 9 482 541 13.6% 2.1% -0.1 19.8%
MoM 53 314 -21.9% 0.8% -0.1 32 316 268 -23.0% 2.2% -0.4 -9.2%
YTD 159 435 -51.3% 0.9% -0.6 97 103 549 -39.3% 2.3% -0.7 -18.5%
MAT 872 542 -36.9% 1.0% -0.5 483 437 310 -25.7% 2.3% -0.7 -6.5%
IODOMARIN
WoW 84 912 23.9% 23.7% 0.9 15 687 818 21.9% 9.9% 0.6 19.3%
MoM 263 479 2.2% 22.3% 1.5 49 430 699 3.6% 9.0% 1 -4.5%
YTD 719 400 -17.1% 22.0% 1.2 134 104 656 -19.4% 8.8% -0.2 -21.5%
MAT 3 144 759 -8.2% 20.8% -0.4 607 635 557 -5.7% 9.0% -0.4 -6.5%
LIOTON
WoW 18 388 21.7% 1.6% 0 23 305 660 21.7% 4.0% 0 21.6%
MoM 65 231 8.9% 1.8% 0.2 81 963 965 10.6% 4.7% 0.7 -5.6%
YTD 167 485 -55.6% 1.6% -1 210 024 929 -41.8% 4.3% -1.1 -27.7%
MAT 1 041 910 -40.8% 2.0% -0.8 1 156 763 151 -23.8% 4.4% -1.3 -15.7%
MEZYM
WoW 236 762 10.2% 18.1% -1.6 37 797 962 11.7% 12.8% -0.6 20.0%
MoM 800 140 -20.3% 19.4% -0.2 126 219 061 -19.0% 13.0% -0.4 -19.5%
YTD 2 364 240 -60.6% 19.3% -11.8 371 278 883 -58.9% 13.1% -9.3 -36.4%
MAT 13 718 553 -38.8% 22.4% -7.6 2 112 068 919 -34.1% 15.8% -6.4 -17.9%
MIG 400
WoW 133 316 21.2% 2.5% 0.1 15 623 973 21.6% 1.8% 0.1 14.8%
MoM 394 153 -20.0% 2.1% -0.2 46 693 631 -25.9% 1.6% -0.3 -12.8%
YTD 1 189 145 -49.1% 2.3% -1.1 144 627 104 -46.4% 1.8% -0.9 -25.4%
MAT 7 251 052 -31.3% 3.0% -0.8 868 768 573 -27.4% 2.2% -0.8 -12.7%
PROSTAMOL
WoW 24 169 17.1% 13.0% 0 36 314 700 17.5% 14.5% 0 17.3%
MoM 80 544 -12.7% 12.9% -0.9 122 384 313 -11.5% 14.6% -1 -6.3%
YTD 230 107 -57.2% 13.3% -9.6 347 024 342 -53.2% 14.9% -9.4 -26.3%
MAT 1 239 131 -43.0% 15.7% -8.5 1 770 132 936 -37.2% 16.8% -9.1 -12.2%
RESPERO MYRTOL
WoW 23 538 10.1% 6.7% -0.2 13 204 734 8.6% 7.6% -0.4 13.1%
MoM 94 189 -9.2% 7.0% -0.2 54 780 622 -6.8% 8.4% -0.1 -6.3%
YTD 255 546 -43.4% 7.0% -3.1 146 376 852 -28.5% 8.3% -1.6 -18.9%
MAT 1 105 629 -2.5% 7.5% 0.3 565 238 287 9.1% 8.0% 0.7 -5.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 1 191 172 -68.8% 2.8% -3.3 319 536 856 -57.0% 3.4% -2.5 -31.7%
DEXALGIN 187 940 -65.7% 0.4% -0.4 100 853 956 -54.2% 1.2% -0.9 -25.4%
ESPUMISAN (ADULTS) 577 187 -59.0% 39.5% -21 368 577 477 -46.9% 49.6% -17.1 -37.2%
ESPUMISAN BABY 225 524 -44.5% 29.4% -10.4 175 717 237 -27.8% 46.4% -7.7 -24.8%
FASTUM 159 435 -51.3% 0.9% -0.6 97 103 549 -39.3% 2.3% -0.7 -18.5%
IODOMARIN 719 400 -17.1% 22.0% 1.2 134 104 656 -19.4% 8.8% -0.2 -21.5%
LIOTON 167 485 -55.6% 1.6% -1 210 024 929 -41.8% 4.3% -1.1 -27.7%
MEZYM 2 364 240 -60.6% 19.3% -11.8 371 278 883 -58.9% 13.1% -9.3 -36.4%
MIG 400 1 189 145 -49.1% 2.3% -1.1 144 627 104 -46.4% 1.8% -0.9 -25.4%
PROSTAMOL 230 107 -57.2% 13.3% -9.6 347 024 342 -53.2% 14.9% -9.4 -26.3%
RESPERO MYRTOL 255 546 -43.4% 7.0% -3.1 146 376 852 -28.5% 8.3% -1.6 -18.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 7 215 286 -52.3% 3.9% -2.7 1 596 602 044 -40.9% 4.0% -2.1 -18.7%
DEXALGIN 1 225 604 -39.3% 0.5% -0.2 567 399 380 -27.4% 1.5% -0.5 -12.7%
ESPUMISAN (ADULTS) 3 452 483 -37.5% 48.1% -15.7 1 883 085 000 -27.9% 54.6% -14.4 -17.1%
ESPUMISAN BABY 1 245 016 -25.7% 34.5% -6.2 837 799 842 -15.3% 48.5% -6.7 -12.4%
FASTUM 872 542 -36.9% 1.0% -0.5 483 437 310 -25.7% 2.3% -0.7 -6.5%
IODOMARIN 3 144 759 -8.2% 20.8% -0.4 607 635 557 -5.7% 9.0% -0.4 -6.5%
LIOTON 1 041 910 -40.8% 2.0% -0.8 1 156 763 151 -23.8% 4.4% -1.3 -15.7%
MEZYM 13 718 553 -38.8% 22.4% -7.6 2 112 068 919 -34.1% 15.8% -6.4 -17.9%
MIG 400 7 251 052 -31.3% 3.0% -0.8 868 768 573 -27.4% 2.2% -0.8 -12.7%
PROSTAMOL 1 239 131 -43.0% 15.7% -8.5 1 770 132 936 -37.2% 16.8% -9.1 -12.2%
RESPERO MYRTOL 1 105 629 -2.5% 7.5% 0.3 565 238 287 9.1% 8.0% 0.7 -5.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 101 190 -3.0% 2.7% -0.3 25 758 594 -5.4% 3.1% -0.4 8.4%
DEXALGIN 18 116 19.0% 0.3% 0 9 547 889 18.4% 1.1% 0 14.8%
ESPUMISAN (ADULTS) 63 529 21.3% 40.8% -1.3 39 541 400 19.3% 50.3% -1 25.1%
ESPUMISAN BABY 22 566 10.1% 29.7% 1 17 329 175 9.0% 46.2% 1 6.4%
FASTUM 15 789 13.9% 0.8% 0 9 482 541 13.6% 2.1% -0.1 19.8%
IODOMARIN 84 912 23.9% 23.7% 0.9 15 687 818 21.9% 9.9% 0.6 19.3%
LIOTON 18 388 21.7% 1.6% 0 23 305 660 21.7% 4.0% 0 21.6%
MEZYM 236 762 10.2% 18.1% -1.6 37 797 962 11.7% 12.8% -0.6 20.0%
MIG 400 133 316 21.2% 2.5% 0.1 15 623 973 21.6% 1.8% 0.1 14.8%
PROSTAMOL 24 169 17.1% 13.0% 0 36 314 700 17.5% 14.5% 0 17.3%
RESPERO MYRTOL 23 538 10.1% 6.7% -0.2 13 204 734 8.6% 7.6% -0.4 13.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 412 232 -20.9% 2.7% -0.1 112 037 618 -20.3% 3.4% -0.1 -18.0%
DEXALGIN 60 185 -30.1% 0.3% -0.1 33 026 896 -27.6% 1.1% -0.3 -12.8%
ESPUMISAN (ADULTS) 202 093 -11.2% 38.5% -1 128 123 690 -13.1% 48.2% -2.3 -8.8%
ESPUMISAN BABY 80 707 -9.9% 29.3% -0.3 63 130 353 -9.6% 46.6% -0.1 -8.9%
FASTUM 53 314 -21.9% 0.8% -0.1 32 316 268 -23.0% 2.2% -0.4 -9.2%
IODOMARIN 263 479 2.2% 22.3% 1.5 49 430 699 3.6% 9.0% 1 -4.5%
LIOTON 65 231 8.9% 1.8% 0.2 81 963 965 10.6% 4.7% 0.7 -5.6%
MEZYM 800 140 -20.3% 19.4% -0.2 126 219 061 -19.0% 13.0% -0.4 -19.5%
MIG 400 394 153 -20.0% 2.1% -0.2 46 693 631 -25.9% 1.6% -0.3 -12.8%
PROSTAMOL 80 544 -12.7% 12.9% -0.9 122 384 313 -11.5% 14.6% -1 -6.3%
RESPERO MYRTOL 94 189 -9.2% 7.0% -0.2 54 780 622 -6.8% 8.4% -0.1 -6.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs